Koboku is an AI Creative Direction studio. We multiply brand visual output through strategic direction, generative tools, and cinematic taste — at the speed and cost traditional agencies cannot match.
Koboku — 枯木 — is one of the most celebrated ink paintings by Miyamoto Musashi, the undefeated swordsman who sought mastery through art as much as combat. A withered tree rendered with absolute precision. Economy of form. Intentionality in every stroke.
That is how we approach AI creative direction: disciplined vision, no wasted motion, results that land. We are not prompt engineers. We are strategic multipliers — directors who understand that the brief is only the beginning.
Full creative direction for brand campaigns — concept, visual development, AI image and video generation, delivery at a fraction of traditional production cost and time.
High-end AI product photography and video for e-commerce and social. Studio quality without the studio — no models, no shipping, no delays.
Monthly ongoing visual content for social media, ads, and digital channels. Consistent brand world, predictable output, always-on creative direction.
AI-assisted brand identity and visual strategy. We define your aesthetic world, build your style system, and deliver a scalable creative framework your team can run.
Our new editorial on AI creative direction for the modern vintage shop. The Analog Slacker universe — shot, directed, and indexed through the Koboku lens across the Netherlands.
A full seasonal campaign — concept to delivery — completed in 5 days. 40 final assets across formats for a contemporary fashion label, replacing a 3-week traditional shoot.
Luxury product catalog for a St. Moritz based outlet brand launching across EU markets. Zero physical shoot. Studio-quality result. Total turnaround: 4 hours. ROI recovered within 24 hours.
Ongoing monthly visual content for a Florence-based bespoke tailor. 30+ assets per month — photography, video, and motion — delivered with a consistent visual identity.
Co-Founder — Creative Director
Born and raised in Florence. Graduate in Business Administration from the University of Florence. World-class kendo athlete and current member of the Italian National Team, training to compete in the 2027 Kendo World Championship in Japan.
Simone has developed his creative eye through music — under the project Lord Falco — and through hands-on visual work in Los Angeles alongside Sam Homaee, and in Florence with videomaker Giovanni De Chiara. He brings strategic vision, cultural range, and the discipline of an elite competitor to every project.
"The way of the sword and the way of art are one."